Joel Gascoigne

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By the time you realize that the company is too big, that you’re out of your depth, that your work is simply not up to the standards you’ve set for yourself, you’ve made a lot of commitments—to employees, to customers, to suppliers—that are hard to break. If you decide to change course, people will have to be let go. Contracts will have to be renegotiated. Customers—good customers, the kind you want to keep—will have to be told that you just can’t help them. At that point, you find out just how deeply you care about being the best at what you do.
Small Giants: Companies That Choose to Be Great Instead of Big
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