Joel Gascoigne

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was reminded of the feeling I’d had in the past when I’d come into contact with hot companies just as they were hitting their stride—Apple Computer, Fidelity Investments, People Express Airlines, Ben & Jerry’s, Patagonia, The Body Shop, even Inc. magazine. They had a buzz. There was excitement, anticipation, a feeling of movement, a sense of purpose and direction, of going somewhere. That happens, I think, when people find themselves totally in sync with their market, with the world around them, and with each other. Everything just seems to click. Most of the companies I knew had eventually ...more
Small Giants: Companies That Choose to Be Great Instead of Big
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