The notion that bigger—and more—is better has so pervaded our culture that most people assume all entrepreneurs want to capitalize on every business opportunity, grow their companies as fast as they can, and build the next Microsoft or Citicorp. That widespread assumption, in turn, can become another pressure to grow, especially when considerations of status and prestige come into play. “It’s really tough—because it can be an ego thing,” said Catlin. “I spend a lot of time soul searching. What is most important to me? What’s this all about? What do I want to do with my life? The world says,
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