The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

2. What would “Cool Work” look like? Alone . . . or better yet (again) with a few pals . . . concoct a list of 25 (no fewer!) phrases that define for you/you all . . . Work that Matters. Can you somehow apply five of these phrases to your current project? In the next week?