The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

Seek independence. Make your own jurisdiction. Golden Rule: Any-Damn-Task-Can-Be-Turned-to-Gold . . . with Imagination. (Don’t let on, but this is key: You don’t need the “great”/“big” project.) (Trust me. Please: In Search of Excellence emerged from a project in which no one put any faith . . . or initial resources.) It’s the “little,” “unwanted” job — SHAPE UP OUR RELATIONSHIPS WITH A FEW MINOR VENDORS WHO ARE OUT OF SORTS — that can literally unlock Pandora’s WOW!/Profitable Box.