The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

It’s about being so damn good and meticulous and responsible about what you do (and making sure that what you do is work that needs to be done) that the world taps a T1-speed path to your PC.