“Job”/“tasks” intimate limits and constraints. (E.g., “It’s not my job”; “I’ve got to get this task out of the way by Tuesday.”) They connote doing what you’re told rather than reinventing the assignment until it sings! Brand You is about breaking bonds and creating unmistakable value-added “products” (projects!) for identifiable “customers.” The products/projects become “braggables.” The customers become Clients/ Co-conspirators-for-Cool/Raving Fans/Word- of-Mouth-Cheerleading-References.
