The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

1. How about privately beginning to refer to yourself and a couple of coworkers as Margery Martinez, Inc., and her pals . . . Deborah (probably not “Debbie”) Atkins, Inc. and Dolph Serrino, Inc. How does it feel? What does it mean? What sort of stuff would Margery Martinez, Inc., not do today that “Margie-in-accounting” might let herself be distracted by?