The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

“Did it make me gasp when I first saw it?” Gasp-worthiness doesn’t happen every day (and it may never happen) . . . but the quest in and of itself can lead to innovation/inspiration/aspiration.