The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

7. Don’t open your mouth (in public) unless you are Passionate about your Point of View. Passion-Credibility-Care is what you “sell” as a Speaker-Communicator. Regardless of subject.