The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

Thence, in the New Age of Self-Reliance, it becomes axiomatic: To operate effectively as Brand You we must be . . . absolutely . . . Trustworthy. And . . . Credible.