The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

But to restate the obvious (which needs restating, all the time): Hanging with the same folks, reading the same magazines, going to the same conferences is . . . DEADLY. You simply cannot compete as Brand You if you’re the same old same old.