The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

23. Solve your audience members’ problems. Your proposal-plea should have something in it for them . . . personally. Great fund-raisers say that they are “helping donors make cool investments in the future that they’ll feel good about.”