The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

Professional Service Firm50 for the difference between “customers” and “Clients.” Hint: It’s enormous. Psychologically, at least.) And be clear that Client Service is a daily — hourly! — top, explicit priority.