The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! (Reinventing Work Series)

by Tom Peters

“You risk becoming a parody of yourself by not innovating,” says sportscaster Keith Olbermann, “by saying, ‘This works for me. Let me try to find a slight variation and make it look fresh.’”