three criteria. 1. Your brain looks for something that appears to be unique. To narrow down the likely causes, the brain tries to distinguish something that is unusual to the circumstance. It seems logical that if you’re having unusual feelings, there must be an unusual cause. 2. Your brain looks for something that seems to be happening simultaneously. This is known in psychology circles as the Law of Recency. Doesn’t it make sense that what occurs in the moment (or close proximity to it) of intense pleasure or pain is probably the cause of that sensation? 3. Your brain looks for consistency.
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