Helmut Thielicke points out that we often wonder if the celebrities who advertise foods and beverages actually consume what they are selling.3 He goes on to say that this is the very question most pressing for those of us who speak for Christ. Surely something has gone wrong when moral failures are so massive and widespread among us. Perhaps we are not eating what we are selling. More likely, I think, what we are “selling” is irrelevant to our real existence and without power over daily life.
