Though we insist we are Socialist and Marxist in our ideals, is social media and our pursuit for fame within this structure not the purest expression of individualistic, Thatcherite neo-colonial politics where we transform into scripted individual brands, launching ourselves like start-up companies while masquerading as being ‘in service’ to our ‘communities’ by ‘taking up space’ as if by being true to ourselves, we’re doing everyone else a massive favour?