Watching users can guide you in design as well as optimization. Viaweb had a scripting language called RTML that let advanced users define their own page styles. We found that RTML became a kind of suggestion box, because users only used it when the predefined page styles couldn’t do what they wanted. Originally the editor put button bars across the page, for example, but after a number of users used RTML to put buttons down the left side, we made that the default in the predefined page styles.
Watch your users and let them guide you
