Matt Coleman

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korima, the cornerstone of Tarahumara culture. Korima sounds like karma and functions the same way, except in the here and now. It’s your obligation to share whatever you can spare, instantly and with no expectations: once the gift leaves your hand, it was never yours to begin with. The Tarahumara have no monetary system, so korima is how they do business: their economy is based on trading favors and the occasional cauldron of corn beer.
Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen
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