As Feinberg likes to say, “Everything is everything.” This sounds like new-age palaver, but what he's really talking about is KIPP's insistence on environmental coherency: the way every element of this world, from the painted stripes on the floor to the eyes of the teacher, to the angle with which students carry their binders, sends clear, constant signals of belonging and identity: you are at KIPP, you are a KIPPster. Instead of “ready, set, go,” they say “ready, set, KIPP.”