So many hotbeds shared this disheveled ambience that I began to sense a link between the dented, beat-up state of the incubators and the sleek talent they produced. Which, in Bargh's opinion, was precisely the case, and for a reason he readily explained. “If we're in a nice, easy, pleasant environment, we naturally shut off effort,” Bargh said. “Why work? But if people get the signal that it's rough, they get motivated now. A nice, well-kept tennis academy gives them the luxury future right now—of course they'd be demotivated. They can't help it.”