But studies show that baby-brain DVDs don't make children smarter. In fact, they make them less smart. A 2007 University of Washington study found that, for children aged eight to sixteen months, each hour spent per day viewing “brain science” baby DVDs decreased vocabulary acquisition by 17 percent. And when you think about it in terms of the myelin model, this makes perfect sense. Baby-brain DVDs don't work because they don't create deep practice—in fact, they actively prevent it, by taking up time that could be used for firing circuits. The images and sounds on the DVDs wash over the babies
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