The Talent Code: Unlocking the Secret of Skill in Sports, Art, Music, Math, and Just About Everything Else

by Daniel Coyle

For more examples of deep practice in advertising, see Jaideep Sengupta and Gerald J. Gorn, “Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall,” Journal of Marketing Research 39 (May 2002), 186–201.