This kind of language—let's call it high motivation—has its role. But the message from Dweck and the hotbeds is clear: high motivation is not the kind of language that ignites people. What works is precisely the opposite: not reaching up but reaching down, speaking to the ground-level effort, affirming the struggle. Dweck's research shows that phrases like “Wow, you really tried hard,” or “Good job, dude,” motivate far better than what she calls empty praise.
