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The iterative process, where small changes are made in response to customer feedback, allowed them to optimize their strategy on the fly.
Imagine It.3
“The bigger the problem, the bigger the opportunity. Nobody will pay you to solve a non-problem.”4
Second, regardless of the size of the problem, there are usually creative ways to use the resources already at your disposal to solve them. This is actually the definition many of my colleagues use for entrepreneurship: an entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals.
We strive to create “T-shaped people,” those with a depth of knowledge in at least one discipline and a breadth of knowledge about innovation and entrepreneurship that allows them to work effectively with professionals in other disciplines to bring their ideas to life.6
The key to success is the ability to extract the lessons out of each of these experiences and to move on with that new knowledge.