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What can you do about it? Well, understanding strategy should give you two clear ideas. First, every motivational technique aimed at a group should have something for everyone—something visual, something auditory, and something kinesthetic. You should show them things, you should let them hear things, and you should give them feelings. And you should be able to vary your voice and intonations so you hook all three types.
Unlimited Power: The New Science Of Personal Achievement
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