Ivan Kreimer

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2. You must provide the stimulus at the peak of the experience. If you anchor too soon or too late, you won’t capture the full intensity. You can discover the peak of the experience by watching the person go into the state and notice what he does when it begins to fade. Or you can get his help by asking him to tell you as he’s nearing the peak and use that input to calibrate the key moment to provide your unique stimulus.
Unlimited Power: The New Science Of Personal Achievement
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