The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

by Seth Godin

Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.

Strategic quitting is the secret of successful organizations. Reactive quitting and serial quitting are the bane of those that strive (and fail) to get what they want. And most people do just that. They quit when it’s painful and stick when they can’t be bothered to quit.