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The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin

The people who skip the hard questions are in the majority, but they are not in demand.

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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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