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The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin

If it takes ten impressions to make an impact, and you’ve delivered eight, that switch is going to cost you a lot of time and money.

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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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