The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

by Seth Godin

Quit or be exceptional. Average is for losers. Am I being too harsh? Isn’t your time and your effort and your career and your reputation too valuable to squander on just being average? Average feels safe, but it’s not. It’s invisible. It’s the last choice—the path of least resistance. The temptation to be average is just another kind of quitting…the kind to be avoided. You deserve better than average.