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Edwin Setiadi
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin

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If quitting in the face of the Dip is a bad idea, then quitting when you’re facing a Cul-de-Sac is a great idea. The hard part is having the perspective to
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
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