The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

by Seth Godin

Winners quit all the time. They just quit the right stuff at the right time.

quitting is often a great strategy, a smart way to manage your life and your career.

They fail because they don’t know when to quit and when to refuse to settle.

Strategic quitting is the secret of successful organizations.

They quit when it’s painful and stick when they can’t be bothered to quit.

The Dip is the long stretch between beginner’s luck and real accomplishment.

The opportunity cost of investing your life in something that’s not going to get better is just too high.

The biggest obstacle to success in life, as far as I can tell, is our inability to quit these curves soon enough.