The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

by Seth Godin

Please understand this: If you’re not able to get through the Dip in an exceptional way, you must quit. And quit right now.

Here’s the deal, and here’s what I told Doug: The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable.

Quitting is better than coping because quitting frees you up to excel at something else.

think the advice-giver meant to say, “Never quit something with great long-term potential just because you can’t deal with the stress of the moment.” Now that’s good advice.

We fail when we get distracted by tasks we don’t have the guts to quit.