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The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin

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The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best.
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
by Seth Godin
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