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The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin

The market wants to see you persist. It demands a signal from you that you’re serious, powerful, accepted, and safe.

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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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