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The Dip: A Little Book That Teaches You When to Quit (and When to Stick), by Seth Godin

Simple: If you can’t make it through the Dip, don’t start.

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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

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