The next time you catch yourself being average when you feel like quitting, realize that you have only two good choices: Quit or be exceptional. Average is for losers. Am I being too harsh? Isn’t your time and your effort and your career and your reputation too valuable to squander on just being average? Average feels safe, but it’s not. It’s invisible. It’s the last choice—the path of least resistance. The temptation to be average is just another kind of quitting…the kind to be avoided. You deserve better than average.