His goal in a verbal conflict is not to negotiate different desires, understand each other’s experiences, or think of mutually beneficial solutions. He wants only to win. Winning is measured by who talks the most, who makes the most devastating or “humorous” insults (none of which is funny to his partner), and who controls the final decision that comes out of the debate. He won’t settle for anything other than victory. If he feels he has lost the argument, he may respond by making a tactical retreat and gathering his forces to strike again later.