that success isn’t down to how often you fail. It’s about how you frame your failures. In a talk where he shared the findings of this experiment, Rober asks: ‘If we could just frame our learning process so that we weren’t so concerned with failure, how much more could we learn? How much more could we succeed?’ Rober knew that getting a computer programme to work invariably requires a process of trying, failing and trying again. These supposed failures are not really failures, they’re ‘data points’ that we need to figure out how to succeed.