I wanted them to have as much fun from nine to five every day at work as they did from five to nine every night at home. I realized what was missing: No one had ever thought to give them a compelling vision of their work, a good reason to believe it was important. After all, we dedicate 60 to 70 percent of our waking hours to this thing called work. It would be terrible if we didn’t believe that what we were doing made a difference. So we spent some time and thought, and came up with a compelling vision that they could believe in.
