Feedback tells people what is; goals tell them what is desirable. Feedback involves information; goals involve evaluation. Goals inform individuals as to what type or level of performance is to be attained so that they can direct and evaluate their actions and efforts accordingly. Feedback allows them to set reasonable goals and to track their performance in relating to their goals, so that adjustments in effort, direction, and even strategy can be made as needed. Goals and feedback can be considered a paradigm case of the joint effect of motivation and cognition controlling action.

