Eventually it was learned that the only way to get them to work harder was to play upon the imagination, stimulating new needs and wants. Consumption, no less than production, needed to be brought under scientific management—the management of desire. Thus, there came to be marketers who called themselves “consumption engineers” in the early decades of the twentieth century.
The purchaser of labor can't dictate what the worker buys/consumes. Don't buy all the Marxist tripe.
