Invisible Women: Exposing Data Bias in a World Designed for Men

by Caroline Criado Pérez

Failing to collect data on women and their lives means that we continue to naturalise sex and gender discrimination – while at the same time somehow not seeing any of this discrimination. Or really, we don’t see it because we naturalise it – it is too obvious, too commonplace, too much just the way things are to bother commenting

It’s the irony of being a woman: at once hyper-visible when it comes to being treated as the subservient sex class, and invisible when it counts – when it comes to being counted.

There is one more trend I kept coming across while writing this book: the excuses. Chief amongst these is that women are just too complicated to measure. Everyone was saying this, from transport planners, to medical researchers, to tech developers: they were all knocking their heads u...

Freud’s ‘riddle of femininity’, it turns out that the answer was staring us in the face all along. All ‘people’ needed to do was to ask women.