In project planning, a standard tool is a flowchart that lays out, from left to right, what needs to be done and when, with the project concluding when the goal is achieved in the final box on the right. That simple concept is also valuable in the initial planning stages because it can help us visualize a project not as an end in itself but as a means to an end: The goal is the box on the right. That’s where project planning must begin by asking Frank Gehry’s question and thoughtfully exploring what should go in that box. Once that is settled, you can shift to considering what should go into
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