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Kindle Notes & Highlights
by
Dan Martell
Read between
February 17 - February 20, 2023
feel comfortable giving each other feedback. If we’d had a better relationship, maybe I could have learned of an easily fixable issue.
70 percent of employees find their life’s purpose inside their job.
“meaning in day-to-day work” as the top reason frontline employees want to work somewhere. Think about what that means for you.
Your employees are literally hoping to find their life’s purpose inside their job.
They want to do something that...
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most companies have a buffet of work available—so why not get everyone their favorite dish?
Kim Scott, author of New York Times bestseller Radical Candor,
Here’s how you get your best players to stay: create a real environment where they can gain professional and personal feedback from their peers.
At every other quarterly off-site meeting, our executive team provides each person with direct, honest feedback.
When a company builds a culture of feedback, everyone wins.
Asking for honest and critical feedback regardless of the reason takes guts. That is where the magic is.
If you’re an entrepreneur, you wouldn’t last long sitting on a beach. You’d sit your butt in the sand for a whole few days before getting antsy. After staring at that umbrella for too long, you’d probably invent a better one, start a new company, and hire the pool boy as your first employee.
As you start to buy back your time, you need to deposit it into the Production Quadrant.
you need something big, bold, and meaningful.
your dream needs to be insanely huge, but it also must be incredibly clear.
10X Vision—something
so big, so crazy, so huge, that it inspires ...
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I can promise you that if your dream is not big enough, you won’t have a reason to try very hard.
Entrepreneurs are dreamers. If they don’t have a dream big enough to work toward, they’ll get bored.
what would you dream of if there weren’t any limitations?
Passionate people ignite passion in others.
there’s nothing more contagious than energetic people:
“10X is easier than 2X.”
When your dreams are huge, you don’t get paralyzed by the in-between stuff. Oftentimes, just having a clear North Star gives you the answer.
You know you’ll need to go for the most innovative opportunities because anything short of disruptive won’t cut it.
You take that crazy dream, and you add in dates, numbers, and facts. You fill in the people, the places, the events that must occur for that dream to be a reality. Basically, you step into that dream, and you look around, asking yourself,
When this dream comes true, what friends are surrounding me? Where do I live? What does my house look like? What are people saying about me? How old am I? How much money is in the bank?
I had my graphics team create a New York Times–style front page, complete with several stories about our future company and what we’re up to twenty-five years from now.
When you get clear on your vision, everything changes. Current problems become small, creativity starts pumping, and conversations get interesting.
ONE BUSINESS When I go to conferences, I ask newer entrepreneurs how many businesses they own. They often respond with “I own three [or four, or five, or more].” I love the enthusiasm, but the problem is they haven’t given themselves time to become world-class in any one area.
directed their energy into one business, and from there they were able to grow.
first focus on one company and becoming world-class at what lights you up so that you can invest in new opportunities.
entrepreneurs need a clear vision that has these four elements: a team, one business, their empire, and their lifestyle.
We need to break down your 10X Vision into bite-sized, actionable steps so we can make sure it also makes it onto the calendar.
stay in elite-level shape throughout the year.
if you know that every couple months you need a quarterly weekend getaway, add it into your Preloaded Year.
It’s protocol: “Give Dan a protein shake at 4 p.m.”
Knowing that I won’t need to stop and feed my belly in the last hour of my workday saves me headspace and time.
So Betty ensures that, in every room and every car, there’s a baggie with a new floss pick in it and a pack of my favorite gum.
Also, at the edge of my bed every night, I find a fresh bottle of water waiting for me.
when my family travels. She’ll fly ahead of us to get everything set up so we don’t skip a beat, since she has the Playbooks for how things should be organized.
I can decide once about protocols and never think about them again. I think of my home the same way I think of my business.
The moment you stop living, you start dying.
If I retired, I wouldn’t start doing what I love. I’d have to quit doing what I love.
When you apply the Buyback Principle to your life, you will find capacity.
step into that 10X Vision life. Experience it, letting everything in. Hear the people talking, laughing, and cheering. Feel the clothing you’re wearing. Smell the aroma in the air, and sense the tastes on your tongue. Re-create everything that aligns with your 10X Vision,
make this part of your daily routine, you will be amazed at how much improvement you will see in your life.
“Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.”
By playing small, you become something less than you might otherwise be. By playing small, you deprive the world of your genius. Instead, be who you can be.
tasks in the Investment Quadrant light you up, but they don’t necessarily make you money, at least not immediately.)

