5 Buyback Rules The Buyback Principle: Don’t hire to grow your business. Hire to buy back your time. You can’t personally outwork yourself to a better business. The problem is you only have twenty-four hours a day. Eventually, if you’re doing everything, you (or one of your relationships) will break down. If you keep grinding, you’ll eventually hit the Pain Line, where you’re experiencing so much pain when you try to grow that you’ll do one of three things: stall it, sabotage it, or sell it. When you hit the Pain Line, it should act as a feedback loop—this is your opportunity to embrace a new
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