I want you to have a huge dream—one like Lane’s. In this chapter, I’m going to help you get there. Importantly, your dream needs to be insanely huge, but it also must be incredibly clear. In the end, you’ll need what I call a 10X Vision—something so big, so crazy, so huge, that it inspires you like crazy. Think landing on Mars, winning an Olympic gold medal, selling your company for $1 billion, turning all trash into compost, et cetera.

