The Fourth Turning Is Here: What the Seasons of History Tell Us about How and When This Crisis Will End

by Neil Howe

Blue zone residents increasingly “over-index” for CNN, Whole Foods, Target, Chipotle, Levi’s, Starbucks, NBA, REI, Honda, and Tesla. Red zoners do likewise for Fox News, Walmart, Dollar Tree, Chick-fil-A, Wrangler, Dunkin’ Donuts, NASCAR, Dollar Store, Bass Pro Shops, GMC, and Land Rover.